10:15 AM - 10:45 AM

📍Fontainebleau - Fleur De Lis Ballroom

Architecting the Intelligent Future: AI, Creativity, and What Comes Next

AI isn’t just streamlining workflows — it’s unlocking entirely new ways for agencies and brands to create, collaborate, and drive growth. In this candid conversation, Bonin Bough sits down with Shelly Palmer, AI strategist, media technologist, and CEO of The Palmer Group, to explore how AI is transforming talent models, accelerating creativity, and opening new commercial opportunities across the marketing ecosystem. This is a forward-looking, boardroom-level discussion about how leaders can harness AI to build smarter, faster, and more innovative organizations.

Shelly Palmer, CEO of The Palmer Group

Moderated by:
Bonin Bough, Co-founder & Chief Strategy Officer, Portrait Media Group

1:45 PM - 2:15 PM

📍Fontainebleau - Fleur De Lis Ballroom

The AI Balancing Act: Innovation, Risk, Results

AI is completely reshaping digital advertising. On one hand, it's streamlining workflows, accelerating creative development, and improving how campaigns are fundamentally built, optimized, and scaled. On the other, it’s introducing new challenges—from AI-generated “slop” to scraping and signal distortion that can impact performance and measurement. In this conversation, senior leaders from DoubleVerify, Liftoff, Media.net, and Yahoo DSP, moderated by Mod Op, will unpack how marketers can capitalize on AI’s massive upside, while navigating its challenges, ensuring that innovation doesn’t come at the expense of quality, trust, or outcomes.

Chris Harihar, EVP at Mod Op

Dan Slivjanovski, CMO, DoubleVerify

Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions, Liftoff

Ken Lagana, CRO, Media.net

Jessica Fridell, Head of Regional Sales, East, Yahoo DSP

2:20 PM - 2:50 AM

📍Fontainebleau - Fleur De Lis Ballroom

From SEO to GEO: How Brands Can Navigate a Zero-Click World

AI is rewriting the rules of brand discovery, and it’s doing so without asking for permission. After years of spending time and money perfecting SEO strategies to shape how they appear in Google and other search results, brands now need to think about how consumers find and interact with them in closed, generative AI chats and spaces. This panel explores how to regain control of your brand’s visibility, and its narrative,  both through paid amplification and organic optimization, when AI becomes the one making the suggestions. Learn how marketers can best  navigate the new AI environment and optimize their media mix to stay in front of their consumers.

Moderated By:
Peter Sloterdyk, CMO, Gist

Michele Tobin, CRO, Gist

Rhonda Hiatt,  CEO, M+C Saatchi Consulting

Matt Kershaw, VP Client Solutions, Noble People

Garett Sloane, Senior Editor AI and Technology, Ad Age

3:05 PM - 3:35 PM

📍Fontainebleau - Fleur De Lis Ballroom

#AirplaneMode: How Employee Content Creators Propel United Airlines

In the global content creator economy, United Airlines has found success with its pilots, flight attendants, ramp agents, and other employees as trusted storytellers on social media. Learn about how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent — and how you can translate this strategy into results for your own brand.

Julia Fedor, Head of Operations & Brand Marketing, United Airlines

Paul Holte, Pilot, United Airlines

3:45 PM - 4:15 PM

📍Fontainebleau - Fleur De Lis Ballroom

The Next Consumer Majority is Already Here, We’re Just Not Listening

The consumer landscape has already shifted. Women control 85% of purchasing decisions. Multicultural households represent $7 trillion in buying power while 53% of Gen Z identifies as neurodivergent. These aren't emerging segments. They're the market. The brands that will win the next decade aren't the ones with the best AI — they're the ones whose AI actually knows who they're talking to.Yet these populations are being systematically excluded from LLM training and a neurodivergent Black woman, for example, is invisible three times over in models that can't represent any of those dimensions well individually, let alone together. Brands are not only not getting smarter, they’re only getting better at generating average insights that exclude tomorrow’s biggest spenders. Our panel explores what it takes to build consumer intelligence that sees the whole picture: where today's AI models break down for underrepresented populations, how the enterprise insights function needs to be structurally rebuilt — not just upgraded — and what it looks like when brands stop optimizing for the average and start building for the future majority.

Zach Newcomb, Head of Strategic Growth, Client Health Partner and Agency Partner, Vurvey

Eirasmin Lokpez-Cobo, EVP, EVP, Cultural Intelligence & Transformation Republica Havas

Moderated by:
Danny Wright, Chief Events Officer, Portrait Media Group

5:00 PM - 6:00 PM

📍Fontainebleau - Fleur De Lis Ballroom

Adsquare x Portrait Happy Hour

Join Adsquare and Portrait for happy hour at Fontainebleau Miami Beach, where great conversations and good energy set the tone for the evening. We’re bringing together guests for drinks and a chance to unwind while connecting with people across media, tech, and marketing in one of Miami Beach’s most iconic settings. Swing by, settle in, and enjoy an easygoing hour of mingling before the night continues.

11:25 AM - 11:55 AM

📍Fontainebleau - Fleur De Lis Ballroom

Infrastructure, Execution, and AI: 3 MUST-HAVES in your tech stack.

As AI reshapes digital marketing, the traditional lines between media buying, campaign execution, and optimization are rapidly blurring. This panel brings together leaders from OpenX, TriCoast Media, and Human to unpack best practices and explain why these three pillars are essential to your tech stack.

Andy Goode, SVP of Strategy, OpenX

Nick Risher, CEO, TriCoast

Laura Hendricks, SVP of Global Sales, HUMAN Security

Moderated by
Danny Wright, Chief Events Officer, Portrait Media Group