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official Partner

April 27-28 | Miami Beach

We’re returning to the Fontainebleau bigger and bolder for year three. 2026 is all about three pillars: People. Prompts. Predictions.

‍From deep-dive workshops to signature VIP dinners and POSSIBLE's most coveted party we’re bridging the gap between brands and the power players shaping the industry. This isn't just another conference activation,  it’s a three-day curated experience designed to connect you directly with the architects of what's next.

‍Three days. One iconic venue. Total access. Portrait is framing the future of media, don't get left out of the picture.

Find out how you can participate.
Email us- marketing@portraitmedia.group

REGISTER

official Partner

April 27-29 | Miami Beach
@ Possible 2026
April 27-29
RSVP

Join us at the Fontainebleau

Fontainebleau Miami Beach
Main (Lower) Level • Fleur de Lis Ballroom (located by the lobby bar)
4441 Collins Ave, Miami Beach, FL 33140

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Speakers

Additional speakers and special guests to be announced

Bonin Bough

Co-Founder & Chief Strategy Officer, Portrait Media Group

Danny Wright

Chief Events Officer, Portrait Media Group

Julie Fedor

Head of Operations & Brand Marketing, United Airlines

Paul Holte

Pilot, United Airlines

Shelly Palmer

CEO of The Palmer Group

Schedule

Our 2026 agenda is evolving. Check back soon as we reveal more sessions, workshops, and exclusive experiences

Mon. 4/27
Tue. 4/28
Wed. 4/29

Fireside Chat

3:15pm - 4:00pm

📍Fontainebleau - Fleur De Lis Ballroom

Taking The Outcomes Era Offline

This Panel, hosted by Adsquare, will trace the journey into the Outcomes Era, and explore what happens when Offline Outcomes are used to drive Online campaigns. We'll explore the concept of Offline Outcomes, and ask where they fit in the Outcomes Era. Can offline actions be used to power online campaigns? And what can real-world actions tell us that the digital world can't?

Party

10:00pm - 1:00am

📍Fontainebleau - LIV Nightclub

RSVP TO PARTY

POSSIBLE AFTERDARK

The offical POSSIBLE late night kick off party at the famous LIV Nightclub.

Fireside Chat

10:15am - 10:45 am

📍Fontainebleau - Fleur De Lis Ballroom

Architecting the Intelligent Future: AI, Creativity, and What Comes Next

AI isn’t just streamlining workflows — it’s unlocking entirely new ways for agencies and brands to create, collaborate, and drive growth. In this candid conversation, Bonin Bough sits down with Shelly Palmer, AI strategist, media technologist, and CEO of The Palmer Group, to explore how AI is transforming talent models, accelerating creativity, and opening new commercial opportunities across the marketing ecosystem. This is a forward-looking, boardroom-level discussion about how leaders can harness AI to build smarter, faster, and more innovative organizations.

Shelly Palmer, CEO of The Palmer Group

Fireside Chat

2:20 pm - 2:50 pm

📍Fontainebleau - Fleur De Lis Ballroom

Can Machines Understand Culture? Building Culturally-Aware AI for Media & Advertising

A candid conversation on bias, representation, and what it takes to build AI systems that understand cultural nuance — and why the industry must get this right.

Will Lee, CEO of Adweek

Moderator:
Brian Morrissey, Founder, The Rebooting

Fireside Chat

3:05pm - 3:35pm

📍Fontainebleau - Fleur De Lis Ballroom

#AirplaneMode: How Employee Content Creators Propel United Airlines

In the global content creator economy, United Airlines has found success with its pilots, flight attendants, ramp agents, and other employees as trusted storytellers on social media. Learn about how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent — and how you can translate this strategy into results for your own brand.

Julie Fedor, Head of Operations & Brand Marketing, United Airlines

Paul Holte, Pilot, United Airlines

Fireside Chat

11:25 am - 11:55 am

📍Fontainebleau - Fleur De Lis Ballroom

The Prompted Enterprise: How AI Is Rewriting Strategy, Creativity & Media

What it means to run a marketing org where briefs, assets, insights, and optimization loops all originate with prompts.

Key topics:
‍
* Prompt-driven creative supply chains
*AI models as the new “audience.”
* Media planning in a hybrid-human world

Nate Nicely, Global CMO, Dentsu

Thank you to Our Partners

Other Group Black Events at Possible

Keynote Session: Stan Smith on Legacy, Culture & the Future of Sport

In this rare and intimate conversation, tennis legend and cultural icon Stan Smith sits down with marketing trailblazer Bonin Bough to explore the intersection of sports, branding, and community impact. From pioneering one of the earliest athlete-led brand empires to shaping global sneaker culture with the iconic Adidas Stan Smith, Stan reflects on his journey as both a world-class athlete and a visionary. The discussion will also delve into his role in democratizing tennis, making the sport more inclusive and accessible across generations. As a sneak peek into his upcoming documentary, Who is Stan Smith? Stan will share untold stories, lessons learned, and his enduring influence on fashion, sport, and social change. This is more than a conversation—it’s a masterclass in purpose-driven legacy building.
‍
WHEN:
Monday April 30th at 3:00 PM

WHERE:
Vision Hall

Possible After Dark

Join us for a night to remember as Tricoast Media, Group Black, Human, and Subjective present Possible After Dark — the official late-night kickoff to Possible.Set in the iconic LIV Nightclub, this exclusive after-hours celebration brings together innovators, creators, and culture-shapers for a high-energy evening of music, networking, and unforgettable vibes. Spinning for the night is Mick, bringing the heat and setting the tone for an epic experience.Space is limited, and the night won’t wait. Let’s make the possible unforgettable.

WHEN:
Monday April 28th at 10:00PM

WHERE:
LIV Nightclub at the Fontainebleau Hotel

RSVP to the party